Is the dove campaign for real beauty good? they are selling firming cream! are they ';real'; women?

I am writhing an essay for my college class and I need opinions of other people on the add campaign,Is the dove campaign for real beauty good? they are selling firming cream! are they ';real'; women?
I think firming cream is ok. They are using women in their ads that might be labeled as average-looking, but you realize that they are actually beautiful in their own way. Firming cream just firms up your skin a little, it doesn't really change the way you look all that much. I am a fan of the campaign.