hello kamal since u are an indian and so am i , i 'll answer this question teh indian way .
as a child i had seen many ppl my girl cousinss, daughters of maids and aunties using it . i did not understand at that time why they continued to use it evn aftre there was no improvement in their skin tone . but it is now that i realise that the product is not as woven into us as the ideals of being fair and beautiful are . indians have a fettish for pale skin. darker complexion is a big big disadvantage to girls wen they get their rishta . so noone wants to take the risk.
fair an d lovey sells beacuce of its name . there are other products like nivea visage , and garnier light but they dont sell as much a fair and lovely in india because they dont glorify the indian ideals of beauty . it is really hipocritical
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